Study location	Germany, Berlin
Type	On Campus, full-time
Nominal duration	2 weeks
Study language	English
Accreditation	3 ECTS

Tuition fee	€890 per programme The program price consists of the course/tuition fee (student or working professional, see details below) plus the registration fee (€60). Student course/tuition fee: €890 Working professional course/tuition fee: €1080 This course/tuition fee covers the course, course materials and a cultural program.
Registration fee	€60 one-time The registration fee is in addition to the course/tuition fee and covers the processing of your application. It is payable upon registration. Please note that the registration fee is non-refundable.

Entry qualification	At least one year of university experience or equivalent work experience The entry qualification documents are accepted in the following languages: English / German. Please upload one of the following documents: University degree Transcript of records University enrollment certificate

Language requirements

English All applicants are required to upload a document or certificate to demonstrate their proficiency in English language. If you are a non-native English speaker, you must prove you have a score equivalent to the level B2 or above in the European system (the Common European Framework of Reference for Languages, or CEFR), or provide evidence that you’ve undertaken an equivalent degree/studies in English. A list of scores from the main providers is included for reference. Certificates from other providers are also accepted. CEFR: B2 IELTS: 5-6 Cambridge exam: First certificate in English FCE (A-C) TOEFL iBT: 87 TOEFL Paper based: 600 Chinese CET – 4: 493 Chinese CET – 6: 450 TOEIC: 685 More details: www.tu-berlin.de/menue/summer_university/requirements/ If you are a native English speaker, please select this during registration. You will then be exempt from having to upload proof of English level.

Other requirements	Specific requirements for Non-EU applicants: Please upload your insurance waiver in English (all pages)

More information	tu-berlin.de/summer_university

Overview

Today, “green” means much more than just sustainable. “Green” is fair, social, organic, eco, seasonal, responsible and so on. And “green” is not just a question of communication. To operate sustainably means to act differently than before in the planning of the production process: starting with the question of the origin of the raw materials and their degradation conditions through the climate effects of the transport up to the own production.
In this course, students get an introduction to “green thinking”. The focus is on the four big Ps of marketing:

• P-roduct: responsibility for suppliers, production processes, green techniques, waste recycling
• P-rice: Does green have to be more expensive? New pricing models for sustainable business.
• P-lacement: Optimization of your own logistics, green packaging, recycling, upcycling, down cycling
• P-romotion: Sustainability cannot just be lip service, transparency in communication, greenwashing vs green marketing if possible

Using selected best cases, we will take a look at which solution approaches have been implemented well or poorly so far.

Learning goals:

• Understanding green marketing techniques and best practices
• Understanding the difference between CSR and Green Marketing
• Using green marketing tools for own projects