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Term 3: Green Marketing

Tuition fee €890 per programme

The program price consists of the course/tuition fee (student or working professional, see details below) plus the registration fee (€60).

Student course/tuition fee: €890
Working professional course/tuition fee: €1080

This course/tuition fee covers the course, course materials and a cultural program.

Registration fee €60 one-time

The registration fee is in addition to the course/tuition fee and covers the processing of your application. It is payable upon registration. Please note that the registration fee is non-refundable.

More information

tu-berlin.de/summer_university 

Overview

Today, “green” means much more than just sustainable. “Green” is fair, social, organic, eco, seasonal, responsible and so on. And “green” is not just a question of communication. To operate sustainably means to act differently than before in the planning of the production process: starting with the question of the origin of the raw materials and their degradation conditions through the climate effects of the transport up to the own production.
In this course, students get an introduction to “green thinking”. The focus is on the four big Ps of marketing:

  • P-roduct: responsibility for suppliers, production processes, green techniques, waste recycling
  • P-rice: Does green have to be more expensive? New pricing models for sustainable business.
  • P-lacement: Optimization of your own logistics, green packaging, recycling, upcycling, down cycling
  • P-romotion: Sustainability cannot just be lip service, transparency in communication, greenwashing vs green marketing if possible

Using selected best cases, we will take a look at which solution approaches have been implemented well or poorly so far.

Learning goals:

  • Understanding green marketing techniques and best practices
  • Understanding the difference between CSR and Green Marketing
  • Using green marketing tools for own projects

Apply now! Summer Term 3 2022
Application deadline
16 Jul 2022 23:59:59
Central European Time
Studies commence
Aug 15, 2022

Application deadlines apply to citizens of: United States

Apply now! Summer Term 3 2022
Application deadline
16 Jul 2022 23:59:59
Central European Time
Studies commence
Aug 15, 2022

Application deadlines apply to citizens of: United States