Term 1: Green Marketing
| Studienort | Deutschland, Berlin |
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| Art | Online, Vollzeit |
| Nominale Dauer | 3 weeks |
| Studiensprache | Englisch |
| Akkreditierung | 3 ECTS |
| Studiengebühren | 660 € pro Programm The program price consists of the course/tuition fee (student or working professional, see details below) plus the registration fee (€60). Student course/tuition fee: €660 This course/tuition fee covers the online course, course materials and a digital cultural program. |
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| Anmeldegebühr | 60 € einmalig The registration fee is in addition to the course/tuition fee and covers the processing of your application. It is payable upon registration. Please note that the registration fee is non-refundable. |
| Einstiegsqualifikation | At least one year of university experience or equivalent work experience Die Zulassungsunterlagen werden in folgenden Sprachen akzeptiert: Englisch / Deutsch. Please upload one of the following documents:
Upload copies in a word or pdf format |
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| Sprachanforderungen | Englisch All applicants are required to upload a document or certificate to demonstrate their proficiency in English language. If you are a non-native English speaker, you must prove you have a score equivalent to the level B2 or above in the European system (the Common European Framework of Reference for Languages, or CEFR), or provide evidence that you’ve undertaken an equivalent degree/studies in English. CEFR: B2 More details: www.tu-berlin.de/menue/summer_university/requirements/ If you are a native English speaker, please select this during registration. You will then be exempt from having to upload proof of English level. |
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| Weitere Informationen |
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Übersicht
Today, “green” means much more than just sustainable. “Green” is fair, social, organic, eco, seasonal, responsible and so on. And “green” is not just a question of communication. To operate sustainably means to act differently than before in the planning of the production process: starting with the question of the origin of the raw materials and their degradation conditions through the climate effects of the transport up to the own production.
In this course, students get an introduction to “green thinking”. The focus is on the four big Ps of marketing:
- P-roduct: responsibility for suppliers, production processes, green techniques, waste recycling
- P-rice: Does green have to be more expensive? New pricing models for sustainable business.
- P-lacement: Optimization of your own logistics, green packaging, recycling, upcycling, downcycling
- P-romotion: Sustainability cannot just be lip service, transparency in communication, greenwashing vs green marketing if possible
Using selected best cases, we will take a look at which solution approaches have been implemented well or poorly so far.
Learning goals:
- Understanding green marketing techniques and best practices
- Understanding the difference between CSR and Green Marketing
- Using green marketing tools for own projects
Programmstruktur
Course Structure:
Reading week: June 27th – July 1st, 2022. Flexible, 10 hours preparatory work to be done on-demand.
Online course: July 4th – 15th, 2022. Estimated session times are Mondays through Fridays from 9 am to 2 pm CET for live lectures and group sessions.
Please note that exact session times will be confirmed once registrations have closed (sessions will be scheduled according to the time zones of the registered course participants).
Should you have any questions regarding the course timetable, please contact us at summeruniversity@tubs.de
Please note this is a full-time, intensive course and participants will be expected to attend lectures and/or complete independent study Monday through Friday. Additional study may also be required on weekends.
Mitteleuropäische Zeit
Mitteleuropäische Zeit